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Using Sports Inflatables To Increase Game Attendance

By Stacey Massey


Whether it be high school, college or professional level sports, promotion is an important element behind increasing attendance at games. Without fans to watch, no money is generated and the sports program begins to suffer. Sports inflatables are exciting forms of promotion and entertainment that draw people to these games.

For high school and college level events, inflatable tunnels are a popular choice. They are used during basketball, football, soccer and hockey games. The home team enters the playing area through the tunnel and unexpectedly bursts through the opening. This action is usually a surprise for fans in attendance and often elicits an immediate cheering response.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Another popular option is inflatable tents. They can be seen at sporting events of all types. They can be set up quickly and an exclusive area for the fans is instantly created. They also make a great area to do an autograph signing with players. You can also place sponsor advertisements on these items and increase potential sponsorship exposure even further.

Inflatable batting cages are often seen set up near baseball games. These interactive options allow the fans to show off their skills and participate in a fun activity. A fee can be charged for this activity or it can be used as a means of giving away prizes. Some great prize options include free tickets, team gear and of course cash. These types of activities can draw out a large crowd and get them more involved with a team, which in turn fills the stands.

Inflatables can be used for home games or road games. Deflated and folded, they are not large items to transport. For road games, this is an especially great way to get people traveling to see their team play. Although home game ticket sales have the most financial benefit, it is still important to have fans dedicated enough to travel and follow their team to other cities.

Local media outlets usually love events with inflatables. By using a tunnel for the team entrance and a tent for an autograph signing, you increase the chances of media exposure. A news segment about the team increases their exposure, in return, and generates increased interest in attending games.

Sports inflatables are a cheap investment that can be used for many years of promotion and marketing. With proper care and storage, they should last for a long time, before they need replacing. They create exciting experiences for the fans and provide interactive fun for ticket holders of all ages. They also generate a substantial amount of income through the display of sponsor advertising. Many new sponsors can be found when new methods of advertising are presented to them.




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